Aldi achieves “Excellent” reputation rating in 2021 RepTrak survey

Irish shoppers have voted Aldi as the most reputable supermarket in Ireland according to the new RepTrak Ireland Report, published today.

The annual RepTrak Ireland survey measures the level of trust, respect, admiration and esteem consumers have for Ireland’s largest and most visible companies. The findings announced today are from a comprehensive survey of 7,000 members of the public during January to March 2021. Aldi scored consistently well across key criteria including Workplace, Governance and Citizenship.

Commenting on the achievement, Niall O’Connor, Group Managing Director, Aldi Ireland said, “Irish shoppers voting Aldi as the most reputable supermarket is testament to the dedication of our amazing store teams, suppliers and business partners, all of whom have worked tirelessly to provide the best customer experience for Aldi shoppers in incredibly challenging circumstances.”

“Over the past year we have looked at areas in which we can do more for the communities we serve particularly in the areas of Citizenship and Governance. New community initiatives such as our long-term commitment to raise €1 million for Barnardos and ambitious plan to plant 1 million native woodland trees around Ireland by 2025 have made a real impact, while we have also made significant progress on our sustainability goals by reducing plastic across our range of products in store.”