Cathy Orr has joined Gibney Communications as Director - Corporate Communications & Brand Strategy. She is a senior business leader with over 20 years of brand strategy and communications experience in Ireland and internationally. She established and ran her own PR consultancy called Outside Eye PR as well as working as a Mentor for Enterprise Ireland for almost 10 years. Previously, Cathy held a leadership role as Director of Communications for a digital entertainment (video games) company from start-up phase in Dublin through to their landmark acquisition, a deal valued at over $1 billion. She has also served as Interim Managing Director of the Virgin Media International Film Festival and is both an actor and writer. On the agency side, Cathy has worked for Hill & Knowlton Dublin (Associate Director) and with a range of other PR consultancy firms in London and USA. Her brand experience includes work for Coca-Cola, eBay, Electronic Arts, Foster’s Beer, Kraft Foods, Hewlett Packard, LeapFrog Toys, O2, PopCap Games, Shamrock Foods, The Walt Disney Company and more.

Cathy holds a B.A. from Trinity College Dublin in Drama and Theatre Studies and an M.A. (1.1) in Public Relations from DIT.