Ireland's first-ever dedicated fitness challenge for older people was launched today, led and facilitated by Siel Bleu Ireland, a not-for-profit social enterprise which provides life-enhancing exercise programmes to older people across the country. The '30 Days to Better Ways' campaign was launched with assistance from GAA legend and Gaelic football pundit, Pat Spillane.

The 30-day free online challenge, which runs from June 1^st-30^th, encourages older people to see the difference 30 days of regular exercise and activity can make to their physical and mental wellbeing. Unlike most fitness challenges where weight loss and muscle gain are the main goals, Siel Bleu Ireland wants to focus on personal health achievements with better mobility in performing everyday tasks, being able to walk better for longer and being able to play with grandchildren being some of the individual goals the '30 Days to Better Ways' campaign seeks to help participants achieve.